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Client Focus

Client focus, a core tenet of RGA’s business philosophy, continued to drive business growth in 2021 as RGA partnered with clients to address ongoing challenges, explore new possibilities, and work together to build the future of insurance.

Olav Cuiper
Olav Cuiper
Executive Vice President,
Chief Client Officer
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For nearly 50 years, RGA has built our business by proactively supporting our client partners in all aspects of their work. In 2021, we solidified this client-centric approach by establishing the Global Client Office (GCO), which is dedicated to strengthening and aligning RGA’s client strategies. By consolidating a range of shared functions and services, the GCO enables efficient service delivery and holistic solutions.

Throughout the organization, a commitment to bringing added value fuels innovation. RGA combines established expertise with a sense of urgency to innovate and refine solutions tailored to each client. In 2021, we worked closely with our insurance partners to identify needs across an increasingly digitalized customer journey and develop solutions to meet them. This required forging interconnected partnerships with insurers, insurtechs, and other providers. Together with RGAX, our innovation accelerator, RGA successfully brought a spectrum of future-focused initiatives to market – from a fully digital, end-to-end health insurance journey in Italy to a digitally delivered product and online health management hub for diabetics in Mexico.

Accelerated by the pandemic, the traditional linear value chain is transitioning to a more complex web of insurance ecosystems. RGA optimizes the breadth and depth of our diversified global platform to strengthen insurers’ ability to navigate this rapidly evolving environment. In 2021, we applied insights learned in one market to develop scalable solutions for clients in other markets. For example, innovation teams developed a cancer product concept that has been deployed in multiple countries in EMEA in conjunction with our insurer clients. We also built on established capabilities to explore untapped opportunities, combining expertise in risk management and financial solutions to create new products and ways of doing business. In Asia, for example, this holistic approach enabled clients to launch affordable protection products with RGA, providing capital relief from any new business strain produced by the products’ success.

Throughout the organization, a commitment to bringing added value fuels innovation. RGA combines established expertise with a sense of urgency to innovate and refine solutions tailored to each client.

Ongoing change in the industry, as well as uncertainty stemming from the pandemic, increased client demand for thought leadership and timely, trusted insights. For the sixth consecutive year, RGA was ranked #1 in thought leadership and knowledge by ceding companies on NMG Consulting’s 2021 Global Life & Health Reinsurance Study. With in-person events limited, our regional and local offices organized virtual conferences and webinars and our thought leaders produced a range of webcasts, research papers, and articles providing insights on the industry’s most urgent and important issues.

By working to ensure the success of our clients, RGA also helps ensure that more people around the world benefit from the security insurance provides and advances our purpose to make financial protection accessible to all.