Staying true to core values in difficult times
Through it all, client centricity remained at the heart of our operations, and the COVID-19 crisis proved that our core values of integrity, collaboration, entrepreneurship, and relationship focus are fundamental to the work we do every day.
Adriano de Matteis
Managing Director, Italy and Chief Marketing Officer, EMEA
The COVID-19 pandemic presented numerous challenges to businesses around the world, and RGA EMEA was no different. Yet while we initially thought that social distancing and lockdown measures might result in relationship deterioration, both with colleagues and clients, we discovered something quite different. As it happens, the unusual, adjusted operations have strengthened our connections with one another.
Our team quickly came together and took control of an uncertain situation across the EMEA region. We switched almost seamlessly to a digital business model; began conducting trainings, meetings, and events virtually; and arranged online social activities to maintain and build camaraderie, engaging with each other and our clients through virtual coffee meetings, lunches, dinners, and even yoga classes.
With so many unknowns, the sharing of insights and information became more important than ever, and we were committed to providing subject matter expertise and thought leadership to support clients. Research papers and articles covered topics ranging from COVID-19 mortality modeling to vaccine efficacy, and RGA-hosted webinars reached record audiences, attracting viewers from across the region and around the world.
To keep business moving, we found new ways to help our clients serve their customers and implemented processes to enable insurers to more effectively market products digitally.
Online distribution had been gradually gaining traction for some time, but the pandemic supercharged interest among consumers, and RGA was there to help clients adapt.
Through it all, client centricity remained at the heart of our operations, and the COVID-19 crisis proved that our core values of integrity, collaboration, entrepreneurship, and relationship focus are fundamental to the work we do every day. We were, and continue to be, all in this together, and events of the last year prove that it is possible for RGA and for our industry to rise to even the most extreme challenges.
Ashraf al Azzouni
Managing Director, RGA Middle East
Exemplary client service amid pandemic-driven pressures
“While navigating the dynamic business climate, RGA remained an integral and trusted partner to clients in the Middle East”