Collaboration fuels innovative end-to-end life insurance solution

  • Braam Kruger

    The result of this collaboration is a product that supports a digital distribution and advice process that aims to make life insurance simpler, more transparent, and more affordable for Canadians

    Braam Kruger

    Vice President, Business Development, RGA Canada

Collaboration with internal and external stakeholders is a cornerstone of RGA’s culture, and it drives the development of client-focused insurance solutions every day. In 2020, RGA Canada partnered with a Canadian insurer to design a term life insurance product delivered through a digital life insurance advisor. The development process and the innovative solution it produced epitomize the power of collaboration at RGA.

The digital life insurance advisor offers customized life insurance recommendations for consumers based on various sources of information. Its automated advice model is unique to the market and provides greater consumer engagement than simple aggregator sites.

RGA and the insurer combined knowledge and capabilities to leverage this digital platform and create a fit-for-purpose term life insurance solution that streamlines the overall client experience, speeds up the sales process, and improves conversions.

Collaboration was key to the product development process. Multiple RGA teams – RGAX, Global Underwriting, and RGA Canada’s business development, underwriting, and pricing teams – came together to share resources and expertise and ensure success. The result is a product that supports a digital distribution and advice process that aims to make life insurance simpler, more transparent, and more affordable for Canadians. Looking ahead, we believe this innovative solution can be easily adapted and implemented in other markets

    • Martin Houle
      Martin Houle

      Vice President, Business Development, RGA Canada

    Client engagement framework contributes to sustained business growth

    “The client engagement framework has enabled RGA Canada to maintain our status as a market leader and provide clients with consistent, reliable service and results.”

    READ MORE

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